Many people make the mistake of thinking that social marketing is very easy and it doesn’t require anything but a little bit of research and intuitive use of some social platforms. Well, if it was that easy, then why would there be so many social marketing books all over the web?

Social media is a tricky thing. You really have to know how to use all of the engines and working methods inside of the websites in order to be able to manage your social media. This is why many people consider hiring a social media marketer, it’s just much easier that way.


First of all, you have to understand the concept of social media, and what it means for our humanity nowadays. Social media is a very useful tool, easy to use but difficult to master. This doesn’t mean that it’s impossible, in fact, it’s more than possible. People use social media to share their ideas and/or creations to the world, but it has evolved to a point that even businesses are constantly using social media to promote their products and services, and you can do that too.

The reason why many online businesses fail is because of the poor ejecution of the use of the social media marketing strategies. People think that they can pay just five dollars to Facebook and Instagram and everyone is suddenly going to love their business and the things that they offer, but as you can imagine, this isn’t true. You have to study your viewers and followers because it’s your responsibility to attract more people and making them stay in a loyal and constant way.

A great tactic in order to make your followers want your product even more is to gamify your product. Make it fun to use and achieve, make it all look like a game. Offer your services for free, for a short period of time, and then teach people some of the greatest ways in which they can use your services or products. By doing so, you’re really going to make a great impact on your client’s perspective and you’re going to form a big and firm bond between you and them.

There are some tactics that you can easily follow. They are going to make your business grow significantly and you’ll see the results right away.

1. Create a social media marketing plan

Creating a plan is fundamental, doesn’t matter the field you’re going to be working in, what matters the most is having a solid plan A, B and even C. If you want your business and marketing campaigns to succeed you really need to put a lot of effort in it and see it from as many angles as you can.

A social media marketing plan should include the audience that you want to reach, things like genre, age, country, etc. Your social media marketing plan should as well include the amount of people you want to reach in a certain amount of time. Your marketing plan should be as specific as a business plan. This is important because you really want to be able to amplify the quantity of your costumers, viewers and followers throughout the time, and this you can achieve by being really serious about it.

2. Learn how to choose the right platforms

Platforms can be really confusing at times, but if you know how and when to use them it’s actually not that difficult. The thing is that, depending on what your business is about, your marketing plan will do much better in one platform than the other one. You should also have one marketing plan for each platform, as they are really very different.

Facebook is usually for more corporative brands or curious brands that you can explore and entertain yourself. Instagram is all about fashion, beauty, skinny-teas, etc. If you want to reach a younger audience, then instagram is perfect for your business marketing plan target. On the other side, YouTube is usually used for more cultural brands, brands from which you can really learn some new, interesting and exciting things.


 3. How often should you post?

Apart from lauching a marketing campaign in all of the social medias that you consider helpful for your business and audience, you should as well be very active in your social media yourself. If you are not active, or are unpunctual, your followers are going to start to slowly vanish until they disappear.

Post as often as you can, but remember that the most important thing that you should know is that quality goes over quantity ALWAYS! It’s better to post 2-3 times a week, than posting every day something that is not worth posting.

Try to keep a posting calendar and hire professional photographers, believe me, you can really tell when something is professional and when something isn’t. If you want to do something, it’s better to do it the right way, if otherwise, the path of failure will be on the other side of the corner.


4. Make your campaigns more popular

In case you have been posting a lot of quality content but nothing seems to be actually working, don’t worry. You can really find a solution. The secret to this is just being patient and creating another marketing campaign. If you still see no results, well, it’s never too late to hire a professional. Don’t be afraid to invest some money on hiring someone, that person could end up saving your business.

Sometimes as much as we try, we just don’t get it. We simply can’t understand the nature of social media, and that is okay. Just make sure that you’ve read some guides and talked to a couple of professionals on the field before you give up.

Were these tactics useful? Are you ready to start a new social media marketing campaign? Then wait no more! Try to start as soon as you can as there is a lot of people involved inside of this web of social media.